If you’re a service provider ready to inspire action from clients rather than chasing after them it’s time to admit…
People Hate to Be “Sold To”…You Hate Doing It…So It’s Time to Stop Selling and Start Helping People Buy
If you’re principled, values-driven, spiritual, or just plain nice you’re probably frustrated with the adversarial nature of sales.
And that’s not just some hangup you’ve got...Check out the definition of sell:
to deliver or give up in violation of duty, trust, or loyalty and especially for personal gain : betray —often used with “out” <sell out their country>
(Merriam-Webster.com)
“Selling”…traditional selling… is trying to get something from people.
Trying to get them to take your call…trying to get them to answer your emails…get them to buy from you..
Your potential clients have been pestered, misled, let down, and tricked by sales people, businesses, and service providers. So it’s understandable they’re now skeptical and distrustful of traditional marketing and sales tactics.
That makes them skeptical and distrustful of you too.
While you do outstanding work and deliver tremendous outcomes for your clients the the game of selling as it’s traditionally played just wears you out.
You’re successful by others definition; but you’re working too hard to get clients and they take way too long to make a decision.
How can you help them decide — whether to work with you or not — faster and easier and with total authenticity?
Did you know the word Sell is from the Old English word sellan which means “to give”?
What if you stopped trying to GET and started to GIVE?
What if you
- gave your Ideal Client the sort of information she needs to make the best decision faster and easier?
See…marketing is really just education and invitation.
You simply share useful information in an easily consumable way, and help buyers see how you can help them solve their problem.
You then invite them to take the next step along the Buying Highway™...that’s the route we all take to buy anything.
And when you understand your Ideal Client’s…
…heart and mind — what she thinks…what drives her to take action…the problems she’s dealing with
…what she looks for when searching for a solution…what’s important to her
…the fears she has about buying and the risks you’re asking her to take in buying from you
…you’re able to create messages that resonate on an emotional and cognitive level.
Marketing is easier…clients make decisions faster…your cash flow improves…your stress level lowers…and you’re not selling anymore.
You’re helping people buy instead of selling to them.
I’m Winnie Anderson. I’ve been fascinated by people’s behavior — including my own — my whole life. I’ve read hundreds of books and taken dozens of classes on psychology and counseling.
I was the classmate you turned to for help understanding your boyfriend or girlfriend, or trying to get out of a jam with your parents or teachers.
I was the sales person who drove the boss crazy because I got the sale even though I didn’t tell little white lies to prospects, like saying we could deliver something we couldn’t.
I was the human resources person who attracted the best employees and helped them see their part in the organization’s vision, mission, and values.
My understanding of how people think and what drives them to take action, has helped me create marketing processes and messages that inspire action.
Like…
- the newsletter publisher who easily inspired action from 4 out of 5 clients she met the week after we worked together
- the association leader who — less than 24 hours after spending a day together — inspired action from the corporate sponsor she “had been chasing” for two years
- the promotional products consultant who attracted more of his ideal clients and was able to inspire action from them easier and faster, increasing sales by 20%
- the home improvement contractor who brought in $400,000 worth of new business in just 4 months using an informational kit I created
I work exclusively with outstanding service-based entrepreneurs and growing firms to help them understand the mind and heart of their Ideal Clients. Together we create strategies, tactics, and messaging that don’t sell. They help people decide to buy. Clients get their problem solved faster. You get to do more of what you love and get paid well to do it.
And it all happens in a way that’s totally authentic for you and respectful of your Ideal Clients.
I’ve put together a free video series to help you understand the path buyers take.
This is totally free. Nothing for sale.
Marketing is simply education + invitation. Once you understand how to stop selling and start helping people buy, they take action faster.
So just share your best contact information below and you’ll get access to the video series. Naturally your information is safe with me.
